Burma-Shave Road Signs
- Origin — The Burma-Shave road signs were an advertising gimmick for the American brand of brushless shaving cream, first appearing in 1926 near Lakeville, Minnesota.
- Content — The signs featured humorous rhyming poems, typically in sets of six consecutive small signs along highways, with the last sign always displaying the brand name.
- Cultural Impact — These signs became an iconic part of the American road trip experience, offering entertainment and a unique form of advertising for passing motorists.
From en.wikipedia.org
Burma-Shave sign series first appeared on U.S. Highway 65 near Lakeville, Minnesota, in 1926, and remained a major advertising component until 1963 in most of the contiguous United States.
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Origin
- Year — 1926 marked the debut of the first Burma-Shave road signs, with the company's original product being a liniment before it shifted to brushless shaving cream.
- Location — The initial series of signs was set up on U.S. Highway 65 near Lakeville, Minnesota, by the Burma-Shave Company.
- Family Business — The creation of these signs was a family effort, with the Odell family, who owned the company, directly involved in their development and installation.
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Burma-Shave sign series first appeared on U.S. Highway 65 near Lakeville, Minnesota, in 1926, and remained a major advertising component until 1963 in most of the contiguous United States.
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Content
- Style — The signs featured rhyming poems, often with a humorous or witty tone, designed to be read sequentially by passing motorists.
- Sequence — Typically, six signs would be posted along the edge of highways, spaced for sequential reading, with the last sign always revealing the brand name.
- Design — The signs were originally produced in two color combinations: red-and-white and orange-and-black, with special sets for states like South Dakota using white-on-blue.
- Examples — The content of the signs ranged from humorous quips to safety messages, engaging drivers and passengers in a form of interactive advertising.
The first series read: Cheer up, face – the war is over! Burma-Shave.
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Cultural Impact
- Americana — The Burma-Shave signs became a nostalgic symbol of the American road trip, evoking a sense of vintage charm and roadside entertainment.
- Travel Experience — For many, these signs were a highlight of long road journeys, offering a unique form of advertisement that broke the monotony of travel.
- Advertising Innovation — The sequential sign concept was a novel approach to highway advertising, effectively capturing the attention of motorists and boosting brand recognition.
- End of an Era — The signs were discontinued in 1963 as the Interstate system expanded and vehicle speeds increased, making it harder to attract attention with small signs.
From en.wikipedia.org
When the company was acquired by Philip Morris, the signs were discontinued on advice of counsel.
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